About WearWhenWhy

My name is J. Leia Lima Baum, and I’m a fashionista in every era.

On this site you will find an electronic portfolio of my historical costumes.  Since 2004, I have created dozens of garments from eras as early as the 1380s and as late as the 1940s.  With each costume I study and create, I set the bar higher in terms of my own expectations of excellence in research and execution.  I never settle for just replicating the correct look, but I endeavor to make clothing in the manner it had been made.

Occasionally, I will update a blog detailing my academic research and construction of new costumes.

My interests in fashion are equally distributed between the then and the now.  In 2012 I completed an AAS in Fashion Merchandising Management at the Fashion Institute of Technology, and in 2015 I completed my MA in Fashion and Textile Studies: History, Theory, Museum Practice.  My thesis focused on “normcore,” the 2014 fashion trend I argued signals the end of the Postmodern era in fashion.  I currently work as an archivist in the fashion industry as well as a professional costume mounter for New York City museums.

I can be reached at jllbaum [at] yahoo [dot] com.

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